Another anwer to Kevin
When I begon c. 1972 they were very few makers ( 30 - 40 worldwide), no internet lot of shops ( well lot of .. in England ... in Belgium only 1 )
Today they are circa 1000 actives makers ( just see the list ) so even if peoples were buying today 5 times more figures than in 1970, potential for each maker is 5 times less ... and no shop, you're alone in your corner . On the other side in conventions/expositions/contests they are far more events and attendants than in the 70ies
How many collectors did we encounters in a shop 20 ? 30 ?
How many members/visitors on this forum, on French forum, on Italian, Spanish, Netherlands, German, Portguesse, Greeks, Polish, Russian .....
Just add the Gamesworkshop addicts ( all the young ones are there )
My first visit to a Game Workshop was early 70ies in London, they had no figurine and the shop ( the only one in the world ) was so small that 5 customers in , was a growth . Today they even sell via press distribution ( like Altaya, Del Prado .... ) You can buy your favotite newspaper and at the same time a figurine for your kid and lot of peoples does that because " It's cheap and it's a toy "
So globaly I would say they are more amateurs figurines painters than in the past