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I forgot to link an interesting chart. An old economics saying state: "Be where the money is"

This chart shows the expended cash in advertising in the last decade:


gr-google-pub-297a.jpg




Clearly visible are three things: The rise of Google revenues, the fall of conventional revenues in the newspapers segment ... and in this year Google alone captures more cash than all US newspapers and US magazines together ... sign of times in a market worth around 80 billion $ per year....


The simplicity of this chart clearly shows how turbulent are the waters of printing media. On the other hand it highlights the immense opportunities generated by the new platforms. Just look "who" links customized advertising applets right here :)
 
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