Indeed this is one hell of a great hobby, Malcolm and we are blessed these days with the amount of choice compared to the many past years that I've been involved.
But I've been wondering lately about the longevity of the Historical Figures hobby given that so many younger painters are opting for solely Fantasy Figures.
But maybe that's a topic for an entirely new thread perhaps.....
Coming more from the fantasy/sci-fi side of things I can easily say there are a few factors causing this:
- Accessibility
Almost every city and many small towns have some form of tabletop gaming store (GW/Warhammer or independent), comic shop, or other games shop which carries GW/Warhammer and sometimes other fantasy gaming miniatures and games. Historical figures and busts are tricky to find reliably unless you already know where to look or go.
- Online presence
Forums to most teens and young adults just aren't really a thing.
Seeing consistent, eye-catching, and engaging social media content for historical figures or games is rare and I'd say that the best I've seen comes from the likes of Alexandros Miniatures and FeR Miniatures. Compared to companies on the fantasy side of things though they are still quite far behind compared to the likes of Big Child, Kimera, and many others.
Out of date webstores. Finding stores still using systems like Flash (which even Adobe doesn't support anymore) and Java is off putting for many younger modellers (under 25ish) more used to better layer out and flashier sites built on other platforms and with regular updates.
- Excitement
What's more exciting for a teen/young adult. Discussing which red a coat should be or painting a figure from a blockbuster fantasy film or show?
When you're up against flashy visuals and special effects, a desaturated, uniformed soldier, just stood holding their rifle isn't going to stir the imagination to someone used to playing fast paced computer games and colour saturated content.
- Shows and feeling included
I'm not taking potshots and trying to piss people off. This is merely an observation.
When you go to many fantasy/Sci-fi shows, and I'm including Salute in this even though it has it's historical sellers and clubs, they usually have a pretty competitive painting competition, some painting or modelling events to take part in on the day like speed painting or kitbashing, various stalls with staff of varying ages who aim to engage with potential customers. And lastly, have been advertised and promoted heavily online with various approaches. Compared to more historical type shows and especially many IPMS (particularly smaller shows) which are often promoted by sharing a photo of a printed and dated looking flyer (often in browns or creams) and very little accompanying text, tables and displays where you feel like you shouldn't approach to look at them, unlit competition tables with all fantasy stuff pushed into on category in a small area, and generally a feeling that you're an outsider and unwelcome because you're not known to them.
- Perceived age
Let's face it. There's quite a perceived age gap. I'm in my 40s and feel like I'm old enough to be dad to most staff in Warhammer and many gaming stores who are often in their 20s.
What would be a better sales pitch to a 12-15 year old. Greying dad type with a soldier from some time they've not heard about or some 20-something (more like an older sibling) who's more like an older brother with a figure in massive Sci-fi armour with a huge gun holding the head of some foe he's just decapitated?
Like I said, I'm not trying to shit on historical. There are amazing sculptors and painters and I never want to see it vanish, and it won't. But it needs a change of approach to attract a younger/future audience. Unfortunately that also means some need to chill out and be more accepting.
Lastly... f@ck recasts too. That kills small companies.